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Marc Lichte - Head of Design, AUDI AG
Mobility & Trends10/18/2021
Experiencing the car while shopping in the showroom, ordering at home via an app, and picking it up at the dealership later: this innovative marketing strategy is part of a product and sales offensive in China and the Audi A7L is the first car in this new sales system.
Creative car design is very important at Audi for future car models. Car designers develop design bestsellers and concept cars at three locations worldwide.
Mobility & Trends11/30/2020
Car design of the future: Audi presented its new design philosophy at Design Shanghai. The star of the fair was the concept SUV Audi Q4 e-tron concept. Read more in the interview.
What will future electric cars look like? The Audi Q4 Sportback e-tron concept answers this question. Witness the future of e-mobility during its world premiere.
The four rings are the Audi trademark. We explain how the logo came to be, what it means, and how it continues to develop, even today.
In the new A3, Audi is presenting seat covers made of recycled PET bottles for the first time. Read more to find out how the sustainable products are produced.
The world premiere of the Audi e-tron Sportback in 2019 was also the debut of the digital Matrix LED headlights. They help the driver and communicate with others on the road.
Audi e-tron Sportback: Power consumption, combined*: 24–20.9 kWh/100km (NEDC); 25.9–21.1 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km
How did the use of electric light develop? From the first electrically lit world’s fair in 1878 to the Audi e-tron Sportback concept that uses lighting to communicate with its environment.
The Audi Q8 combines the elegance of a four-door luxury coupé with the versatility of an SUV. The new face of the Q product line.
Audi Q8: Fuel consumption, combined*: 8.9–6.9 l/100kmCO₂ emissions, combined*: 204–182 g/km
Products & Services10/04/2021
Locally emission-free, efficient and suitable for everyday use – hybrid vehicles are becoming increasingly important for the automotive industry and the transformation of mobility.
Audi is using virtual reality (VR) to travel back in time through the history of the Salzburg Festival. Guests will be able to visually and acoustically experience Salzburg since Mozart’s childhood in an Audi e-tron. In this context, VR technology from holoride will whisk them away into three-dimensional worlds.
Audi e-tron: Power consumption, combined*: 24.3–21.4 kWh/100km (NEDC); 26.1–21.7 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km
Home of Football07/07/2021
We spoke to three former players from the Bavarian championship record holders about their careers, the supporters and how ‘Technik’ applies to football.
Home of Football06/16/2021
Making the right decisions at the crucial moments is an art. Intuition the associated craft. Intuitively right – for Audi this is not only the Audi Q4 e-tron, but also our partnership with FC Bayern Munich.
The Q4 e-tron and the Q4 Sportback e-tron offer pure electric driving fun – and an interior at the luxury-class level. Among other things, that means a completely new augmented reality head-up display and four individually adjustable light signatures.
Home of Football04/12/2021
Why did we use Bayern Munich’s Allianz Arena as the venue for the first official unveiling of the Audi e-tron GT? Metaphorically speaking, because great events are often foreshadowed.
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